In short: BitMEX has extended its partnership with AC Milan, an Italian football club. BitMEX has been AC Milan's official cryptocurrency trading partner since 2021 and will now serve as the club's premium partner. The extended partnership will involve joint initiatives and collaboration in areas of digitalization, innovation, and growth. As part of the partnership, BitMEX will gain visibility among football fans, while AC Milan fans will have access to exclusive offers on the BitMEX platform. Previously, BitMEX and AC Milan collaborated on an NFT collection, with proceeds going to charity. The financial terms of the new deal have not been disclosed.
Our quick analysis:
In a surprising move that will surely ignite the spirits of both football and crypto enthusiasts, BitMEX has extended its partnership with AC Milan, one of Italy's most beloved football clubs. As the official cryptocurrency trading partner since 2021, BitMEX has now taken on the prestigious title of AC Milan's premium partner. Talk about a match made in crypto-heaven!
This newfound collaboration is set to unlock a world of opportunities for both AC Milan and BitMEX. According to a recent press release, the two entities will synergize their efforts and brainstorm innovative ideas to dominate their respective fields of expertise. It's a perfect blend of the beautiful game and cutting-edge technology.
AC Milan's Chief Revenue Officer, Casper Stylsvig, expressed his delight, stating, "We are happy to continue our journey alongside a partner such as BitMEX, with whom we intend to take further steps forward in the path of digitalization, innovation, and growth of the Club." The partnership extends beyond the football pitch, as both parties are committed to supporting charitable initiatives through Fondazione Milan.
Not to be outdone, BitMEX's CEO and Group CFO, Stephan Lutz, added, "We are thrilled to reinforce our partnership with AC Milan. At BitMEX, we strive to include connection and competition in the services and products we offer." With BitMEX's new social trading feature, Guilds, traders can team up and challenge one another, harnessing the competitive spirit that unites both football and crypto enthusiasts.
Now, football clubs hopping on the crypto-bandwagon is nothing new. Such partnerships have gained popularity, thanks to the mutual benefits that arise from these ventures. And in the case of BitMEX and AC Milan, the allure is undeniable. With AC Milan's brand name and logo infused into the crypto exchange's marketing strategy, BitMEX gains unparalleled visibility among millions of global football fans. Simultaneously, AC Milan supporters gain exclusive access to the BitMEX platform, along with special offers tailored just for them.
However, this partnership goes beyond mere marketing tactics. Let's take a moment to appreciate the joint initiatives that AC Milan and BitMEX have undertaken. Their collaboration birthed an awe-inspiring NFT collection aptly named "Born to Lead." This limited edition collection immortalizes epic achievements and iconic moments in the history of the Rossoneri. Legends Franco Baresi, Daniele Massaro, and Massimo Ambrosini take center stage in this sensational collection, accompanied by gripping short documentary films that delve into the celebrated moments of AC Milan's illustrious past.
Impressively, the proceeds from the sales of this NFT collection were generously donated to Fondazione Milan, the club's non-profit arm dedicated to supporting global football and charitable initiatives. It's a testament to the power of sports and technology coming together for a greater cause.
While the terms of the new deal between BitMEX and AC Milan have not been disclosed, one thing is certain – this partnership has the potential to rewrite the rulebook on how football clubs and crypto companies collaborate. With AC Milan's rich heritage entwined with BitMEX's visionary approach, the future looks bright as they continue to push boundaries and make waves in their respective industries.
So brace yourselves for an extraordinary ride as BitMEX and AC Milan embark on this groundbreaking journey together. The fusion of the digital revolution and the captivating world of football bring forth endless possibilities, leaving us eager to witness the triumphs that lie ahead for this legendary team-up.
Image provided by Unsplash
Disclaimer: Our articles are NOT financial advice, and we are not financial advisors. Your investments are your own responsibility. Please do your own research and seek advice from a licensed financial advisor beforehand if needed.
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